Your eyes may be the same deep brown and your skin may still be the palest ivory or warmest olive, but your cosmetic needs do change as you mature. Too often we get
stuck in old habits. We become dependent upon the same old colors and formulas we’ve been using for years and perhaps might not notice when our color needs change or
when trends change.
For example, a woman in her 20s can use much bolder colors in darker tones than can a woman in her 40s. You can have the most fun with makeup in your 20s. You’re old
enough to be bold and trendy yet young enough not to worry about changing skin tone and texture. A woman in her 20s may not have to deal with lines or creases, but she
may still fight blemishes. For that reason, use an oil-free, water-based foundation used in combination with a concealer stick and light powder. These foundations
don’t moisturize as some others do, but they generally won’t aggravate acne.
The Right Color Scheme
In her 30s, a woman begins to notice the first signs of a crepe-like texture around her eyes. So it is better to avoid iridescent eye colors,which accentuate the
loose, creased texture of the delicate skin around the eye. In addition, neutral, classic eye and lip colors are suggested . The preference for these colors should
continue into the 40s and beyond, as your skin tone continues to change. The glow of youthful skin diminishes to a matte-like appearance as it becomes drier and the
effects of the sun begin to show. As a woman approaches menopause, her skin may take on an ashy look or appear red with the onset of hot flashes. Hair, once warm and
golden, may change to a soft gray and dark hair may become brilliant white.
These factors all need to be taken into consideration when choosing makeup. Bold trendy colors such as greens, blues, oranges and golds may detract from your
appearance and make your eyes look heavy, whereas neutral light taupes, plums and grays will compliment and open the eyes. Along the same line, lips tend to become
thinner with age and dark or bold-colored lipstick may accentuate this. In addition, these colors may contrast too dramatically with lighter hair colors and changing
skin tone. Also, always use a complementary lip liner. This helps lipstick last longer, and when used slightly outside the line of the lip, the liner gives the
appearance of fuller lips. Take care, however, not to draw an overly obvious rim of color or go too far outside the lip.
Along with skin tone, the texture of skin changes with age. It becomes drier, thicker and less smooth. For these reasons, avoid oil-free foundations. A foundation with
a little oil will go on more smoothly, blend better and moisturize. A common mistake that many mature women make is applying foundation too heavily, thinking they’re
covering up imperfections. In fact, heavy foundation accentuates lines and creases.
In addition, a number of foundations offer an SPF (sun protection factor) of 8 or higher. You don’t want to rely on those for a day at the beach, but for every-day
wear, sun protection is a great added benefit. Use a light dusting of face powder to achieve an even tone and smooth texture.
When shopping for a powder, look for one that’s been micronized — ground to a very fine texture. Test this by simply putting a little on your finger.It should blend
in smoothly rather than appear coarse or grainy. You can generally be assured that a product containing titanium dioxide has been micronized. Otherwise it appears too
chalky. Also, look for a powder that doesn’t contain talc, as this substance has an asbestos-like effect on the lungs. Cornstarch and arrowroot are good alternative
ingredients in natural powder products.
Choose mascara that doesn’t contain lacquer and don’t use waterproof mascara unless you’re water-skiing or hopping in a pool. Both are very hard on the lashes. Also,
choose products colored with iron oxides. In fact, all makeup products including liners, shadows, foundations, blushers, powders and lipsticks should contain mineral
or botanical coloring agents as opposed to synthetic chemicals. Opt for for sunflower, safflower, jojoba or almond oil in your foundation rather than mineral oil.
Otherwise, foundations weigh your skin down.
When it comes to color, be generally aware of your color group but don’t let it limit your choices too much. Of course, if you have pale skin with a blue undertone,
you don’t want to use an orange- or yellow-based foundation, but if you like mauve lipstick and it’s not in your color palette, go ahead and use it. You know what
looks good on you and what makes you feel good and that’s the most important thing.
Choose eye colors opposite to those of your eyes. Using green liner with green eyes makes them blend in rather than stand out.
Do not neglect the importance of asking questions and testing products before you purchase them — and you don’t have to go to a department store makeup counter.
Personnel at natural products stores are usually knowledgeable about personal care products including cosmetics. Often, manufacturers provide literature and testers.
Foundation, concealer sticks and powders should match your skin tone. Rather than testing them on your wrist or the back of your hand, apply then to your jawbone and
look at it in natural light. Take a mirror outside to determine which color blends most naturally with your skin tone.
Use a lighter hand when applying makeup as years pass. Also, keep an eye on current trends. Don’t be intimated by makeup counters. Take your time when purchasing
cosmetics — there’s nothing worse than a drawer full of makeup you never use.